See a news report inspired by this campaign HERE!
This WEBSITE and billboard were created by me and Meow Wolf’s graphic designers in a guerrilla marketing effort to promote the company’s brand on the whole. As Meow Wolf’s locations and narratives focused greatly on ideas of multiple dimensions and identity convergence, this campaign introduced fans of Meow Wolf and a curious audience to a fake lawyer who specialized in helping people who had essentially been “affected by the narrative.”
If someone calls the listed number, they are greeted with a voicemail service for which I wrote the script. It is intentionally convoluted and plays off of the idea of confused identities. This theme is carried across the billboard itself, the website, and the services advertised.