Note: Presciently, I created the copy for this ad long before the COVID-19 pandemic outbreak, which proves that I can see the future. Or can I?
This ad was created as exhibition signage for Meow Wolf Santa Fe, which features an exhibit that encourages “hands-on” interactivity. I worked with the director of the LLC to make sure that the copy was effective for their purposes, but that it also stayed true to the fun-loving voice of the brand and the Multiverse narrative presented in the exhibit.
When the coronavirus outbreak DID eventually occur, my creative was used as a social media meme by Meow Wolf to encourage hand washing on a global scale.